Following successes with similar programs, GreenPrint, creator of Reduced Emissions Programs, announces expansion into Chicagoland through a partnership with The PRIDE Stores. The companies will be launching a reduced emissions program across every PRIDE Stores location in and around Chicago.
The turnkey sustainability program, called Purpose™, reduces consumers’ tailpipe emissions via GreenPrint’s proprietary platform that invests in local, regional and global certified carbon reduction projects, and plants trees with The Arbor Day Foundation to sequester carbon dioxide out of the atmosphere.
“Being the first, and exclusive, partner in Chicago to have such an impactful program is a strong competitive differentiator for us and is something we are excited about. This program will deliver a positive impact on our local communities, while building goodwill and loyalty at all 12 of our PRIDE Stores,” said Mario Spina, CEO of The PRIDE Stores. “Our goal is to continue to be forward thinkers and provide our customers with a wonderful experience not only inside our convenience stores and restaurant offerings, but also at our fuel islands, and we believe that this program will help us continue in achieving that goal.”
Unlike other clean transportation offerings, the Purpose™ program requires no new vehicles, software, hardware or equipment that would require an expense or installation. Instead, consumers can now reduce their emissions by simply purchasing the same high-quality fuel they have always pumped at The PRIDE Stores. The Purpose™ program will do the heavy lifting of automatically calculating tailpipe emissions and will invest in carbon projects to reduce those emissions in the atmosphere by up to 25%.
“We are thrilled to work with thought leaders like Mario and The PRIDE Stores on a program to benefit the environment, set them apart from competitors and create a unique connection with their customers,” said Pete Davis, Founder and CEO of GreenPrint. “Across clients, we’ve measured consumers’ positive response with new and existing customers while building loyalty and goodwill, improving our clients’ Net Promoter Score, and increasing in-store traffic and volume. We look forward to bringing the same purpose-driven results to The PRIDE Stores.”