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July 2017 Issue

Shell Enlists 16 Partners to “Make the Future” This Week at Detroit Festival

April 27, 2017 •

Shell announced that it has enlisted 16 strategic partners for this week’s jam-packed Make the Future Detroit festival and annual Shell Eco-marathon Americas student competition along the Motor City’s downtown streets. The event draws more than 1,200 high school and university participants from across the Americas—and an expected 20,000 visitors—to help identify more and cleaner energy solutions.


Shell and its partners are sponsoring the unique and challenging competition featuring student-made, energy-efficient vehicles as well as activities popular to festival goers, including free virtual reality experiences, hands-on science experiments and a behind-the-scenes tour of the paddock area where 116 teams comprised of bright young students prepare their vehicles.  


The increasingly popular awards-laden competition, featuring teams from Brazil, Canada, Colombia, Guatemala, Mexico, Peru, Puerto Rico and the United States, encompasses the annual Shell Eco-marathon Americas element. Activities take place at Detroit’s Cobo Center Thursday, April 27 and continue through Sunday, April 30. 


Shell’s global and local partners, many of whom actively use the event as a recruitment ground, include HPE, hpI, Linde, Southwest Research Institute, The City of Detroit, FCA US LLC, Team Penske, Altair, Delta Air Lines, Quicken Loans, Toyota, HITACHI, The Henry Ford, Michigan Economic Development Corporation (MEDC), Autoliv and Magna International.


“The incredible support from our global and local partners ensures that Make the Future Detroit is a rewarding event for student participants and an inspiring one for the public who attend the festivities,” said Pamela Rosen, General Manager for Shell Eco-marathon Americas. “Their generosity and vision toward solving the world’s energy challenges help to engage young engineers and scientists in unleashing their passion for developing inventive solutions for conserving energy and protecting our planet.”


At the Shell Eco-marathon, which includes three global events, thousands of young engineers across the Americas, Europe and Asia design, build and drive the most energy-efficient vehicles possible during a track challenge. Winning is based on streamlined design, lightweight materials and driving strategy. The event traces its roots to 1939, and this year comprises events in Singapore (Asia) and London (Europe), in addition to Detroit (Americas).


To learn more, please click here.


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