Supply, Marketing, Distribution, Transportation & Logistics News & Information
August 2017 Issue

Pinnacle Announces New Innovations at Summit 2017

June 19, 2017 •

The Pinnacle Corporation just completed their annual client conference, Summit 2017, where they showcased their new Affiniti Sentry cloud-based software suite and a host of new and enhanced software solutions. With valued Pinnacle clients, respected partners and Pinnacle team members from across the country, this two-day event offered valuable Pinnacle solutions and industry knowledge to keep up-to-date on the changes and opportunities within the convenience store and petroleum sectors.


Led by valued Pinnacle client and Master of Ceremonies Howard Hyche, Vice President of Information Technology at Double Quick, and situated at the Sheraton Arlington Hotel just minutes from Pinnacle Headquarters, Summit 2017 offered clients and industry professionals the opportunity to gain not only software expertise, but also best business practices in an often volatile market. Pinnacle’s Summit 2017 showcased software and technology solutions that drive traffic, drive sales and drive profit, enabling them to compete in their specific market.


“We’ve been hosting our annual client conference for over 25 years now and this year’s Summit  proved to be another outstanding event!” said Bob Johnson, President and CEO, The Pinnacle Corporation. “The opportunity to share the company’s vision and strategy with our clients and partners and to hear their feedback on new ideas and product direction is essential to our success.”


In addition to providing updates on EuroPay, MasterCard, Visa (EMV) inside and outside, Palm certification with Sunoco, the expansion of the Loyalty suite to other point of sale (POS) systems via the Conexxus standards and the roll-out by Lynch Oil/Mr. Gas of their consumer mobile app, Pinnacle showcased many new and exciting innovations and enhancements in production, near completion and coming soon.


Launched at Summit 2017, Pinnacle introduced the Affiniti Sentry store security suite. Including modules such as Card Trust (protecting against fraudulent transactions from unknown cards and customer accounts (designed to stop chargebacks before they start), Asset Watch (a cloud-based software and device management tool that monitors and reports version information to make sure store assets are current, compliant and secure) and the popular SkimDefend Multi-Site (available not only for fuel island labels, but any security label system requiring routine monitoring).


“Time well spent down at Summit and Advisory Council. … We look forward to continuing to work with Pinnacle on improving the software and growing the user base as a reference,” said Lou Bush, Stewart’s Shops, Inc.


An added member to the Affiniti family, Affiniti POS debuted at Summit 2017. Palm POS will be available through our Affiniti mobile platform, enabling users to increase productivity and reduce costs—now faster than ever.


“Thank you for putting on a wonderful Pinnacle Summit 2017. Daniel and I had a great time and learned a lot. We are extremely excited with the Affiniti POS and all things that come along with those changes,” said Nick Lynch, Lynch Oil.


Pinnacle also announced new relationships and partnerships in this rapidly evolving industry. Darius for Retail, a joint venture from Hussmann and Velocity Worldwide, brings the latest marketing personalization technology to the convenience store industry. Working in concert with Pinnacle Loyalty, Darius delivers the promotions, transaction data, trend analysis and more, giving your stores the decisive advantage over your competitors.


“Thanks again for the great time—[it] was a great few days learning about Pinnacle’s latest product innovations and future direction,” said Steve Dennis, Road Ranger.


“I’m excited about the future with Pinnacle and working with them on several key initiatives like Pinnacle EPS and Affiniti POS to get them across the finish line,” said Don Emery, CHS.


The Summit was also fortunate to have valuable partners and industry professionals present for us, such as Mike Vogt with Allied Electronics and Gray Taylor with Conexxus. The industry partners and the collaborative relationship Pinnacle has with trade organizations help keep them on the forefront of technology and responsive to the ever-changing needs of Pinnacle clients. Additionally, they were honored to have the featured guest speaker, Jeff Whittle of Whittle & Partners, who discussed building a culture of accountability through leadership and management.


Pinnacle Summit has continued as a contributing force in making clients most successful using Pinnacle software and benefiting from the collaborative relationship they foster. The annual conference, in combination with their free Arlington-based training and Advisory Councils, prepares and nurtures Pinnacle clients to truly utilize their software solutions to increase efficiency, increase traffic and increase revenues.


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