A growing number of Missouri retailers, including 20 store chain Rapid Roberts, are adopting Play At The Pump, Gilbarco Veeder-Root and partner Linq3’s technology solution that offers the opportunity to buy lottery tickets directly from the gas pump. Play At The Pump is a simple software upgrade to Gilbarco’s Passport point of sale and offers Passport retailers a new way to increase lottery sales and engage consumers. Rapid Roberts joins Signal Foods and Fast N Friendly’s food marts in the Springfield, MO market, which features over 40 locations offering the new lottery solution. In addition to Missouri, Play At The Pump is also up and running in Minnesota, with California and North Carolina set to pilot the program by the end of 2014.
“We are excited about the additional lottery ticket sales that Play At The Pump brings to our sites,” said Todd Wilson, president of Rapid Roberts. “Gilbarco and Linq3 have taken forecourt innovation to the next level with Play At The Pump, giving us the ability to improve our consumers’ experience and make our site a more attractive destination.”
The Play At The Pump application allows consumers to play Mega Millions, Powerball and a state jackpot game via the dispenser with a payment card, then have winnings of up to $599 deposited directly back onto the card. Lottery players can have their numbers texted directly to their mobile phone, making it easier to keep track of lottery tickets and get alerts when they have won a prize. There are no payment card fees on the lottery portion for retailers as Linq3 covers that expense. As part of the service, Linq3 interfaces with the various lottery operators while Gilbarco develops the point of sale software and integrates the technology into the forecourt.
Play At The Pump has shown positive results for retailers who now have a new source of revenue from casual lottery players, who do not normally go inside the store. The field-tested solution increases indoor lottery sales by 4-5% due to advertising the jackpot levels, and encourages repeat business through an intuitive consumer experience.
“We are thrilled to see retailers such as Rapid Roberts taking a proactive approach adopting new technology on their forecourt,” said Travis Bouck, vice president of marketing, Gilbarco Veeder-Root. “Play At The Pump is a great example a forward-thinking retailer growing their sales and enhancing their brand through our Passport POS system.”
Gilbarco Veeder-Root will feature Play At The Pump at the NACS Show in Las Vegas from October 7-10 in booth #5621 and in the Cool New Products room. Interested retailers can also view a video of the Play at the Pump experience at playatthepump.com“