The inOvationTV™ media platform continues its nationwide expansion with the addition of new sites in Kansas. The inOvationTV media platform is the leading forecourt media platform offered jointly by Wayne Fueling Systems, one of the leaders in fuel dispensing technology, and Gas Station TV (GSTV), America’s No. 1 video network at the pump.
Leiszler Oil Company has selected Wayne Ovation™ fuel dispensers – equipped with the inOvationTV media program – as part of a major forecourt renovation effort at its Short Stop convenience stores and fueling sites in central and northeastern Kansas.
“The inOvationTV media platform provides us with tremendous added-value,” stated Alison Leiszler Bridges, Executive Vice President, Leiszler Oil Company. “The promotional ads that GSTV produces for us every month will help us reduce our investment in pump-topper and other forecourt promotional materials, and the program will actually pay for itself over time.”
Addressing evolving technology needs is another major factor influencing Leiszler Oil Company’s decision to upgrade their sites. “Adopting the latest technology for our sites is important to us, and the inOvationTV media program includes a number of technology upgrades such as the Wayne Connect™ IP-485® wireless solution and Wayne Fusion™ gateway PC that help us prepare for the future,” elaborated Bridges. “Plus the program is backed by a six year warranty.”
Cameron Nokes, Senior Product Manager for the inOvationTV media program at Wayne Fueling Systems, explained, “Under the program, retailers like Leiszler Oil Company have the added assurance of knowing their Ovation fuel dispensers are EMV® communications-ready and capable of supporting Near Field Communication (NFC) solutions as these payment technologies are implemented.”
Leiszler Oil Company, based in Clay Center, Kansas was founded by Bridges’ grandfather Glen Leiszler in 1932. Bridges’ father, George Leiszler, helped lead the company from 1969 until 2004. Today the company is led by Bridges and her sister, Samantha Leiszler Liby, Executive Vice President, Leiszler Oil Company. In addition to supplying fuel to its own stores and dealers, the oil company also has a transport division. The chain plans continued growth through strategic acquisitions and new construction.
“We’re very pleased to welcome Leiszler Oil Company and Short Stop to the inOvationTV media network,” stated David Leider, CEO of GSTV. “This will allow their businesses to help provide an enhanced fueling experience for their customers, increase store traffic, and deliver incremental viewers in key Kansas metro areas.”
For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com, contact Wayne Service Solutions at 512-388-8545, or GSTV Retailer Relations at 248-581-2981.