Supply, Marketing, Distribution, Transportation & Logistics News & Information
August 2017 Issue

7-Eleven Celebrates 90 Years of Convenience

July 11, 2017 •

7-Eleven Inc. helped introduce convenience retailing to the world 90 years ago today (July 11), also known as 7-Eleven Day. To celebrate its milestone birthday, the convenience store chain is inviting millions to join them for a free Slurpee party, continuing the tradition that started on the retailer’s 75th birthday in 2002.


Participating U.S. stores will give away an estimated 9 million free small Slurpee drinks from 11:00 a.m. – 7:00 pm today (June 11), while supplies last. Slurpee Week continues the summer celebration, when those who purchase seven Slurpee drinks from July 12 – 18 and scan the 7-Eleven mobile app will receive 11 Slurpee drinks for free. New this year, Slurpee cup icons will appear in the app, showing customers’ progress toward the 11-free goal. Slurpee purchases also will count toward the ongoing Buy 6–Get 7th Free 7Rewards offer.


Once seven Slurpee drinks are purchased, 11 free Slurpee coupons will automatically appear in the “Scan and Save” section of the 7-Eleven mobile app 24 hours after the qualifying drink purchase. The 11 free Slurpee drink coupons may be redeemed one at a time or all at once. The deadline to enjoy all 11 free Slurpee drinks is August 31, 2017.


“Celebrating our birthday with a free Slurpee drink, the product that is probably most closely associated with 7-Eleven, is a natural and fun way to mark the day!” said Laura Gordon, Vice President of Marketing and Brand Innovation. “7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers. Ninety years is a big birthday, and our customers are the ones who got us here. By adding Slurpee Week, we have a whole week to say thank you for their business throughout the year.”


7-Eleven began its run in 1927, when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with almost 11,000 7-Eleven stores in North America and more than 62,000 stores worldwide.


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